Begin with the situation.
Before choosing a model or a tool, understand the people, the task and the constraints around it.
Another WonderAnother Wonder brings product thinking, research and engineering into the same practice. We work with organizations and develop ventures of our own.


Sam builds software, advises businesses adopting AI and writes about the changes it brings. His background includes product work at WHOOP and AnyQuestion, business at UMass Amherst and legal technology at Suffolk University Law School.
Another Wonder gives that work a home. An engagement might begin with a business process, a difficult collection of information or the outline of a new product. Research and building stay close enough to change each other.
Original projects are part of the practice too. Writing a book and building its reading and listening experience, for example, means living with the details of the product after the first demonstration.
Born in Accra and raised in Western Massachusetts, Sam studied management with a concentration in New Ventures and Entrepreneurship at UMass Amherst and competed in Division I track and field. He co-founded RealTime Sports, earned a Grinspoon concept award and reached the university’s Innovation Challenge final.
His AnyQuestion work included knowledge management, search, discovery and early generative-AI products. After WHOOP acquired the company, his product work touched activities, internal tools, data engineering, international foundations and member activation.
Before choosing a model or a tool, understand the people, the task and the constraints around it.
A working example gives the conversation something concrete. We can test it, challenge it and decide what deserves further work.
The result includes the context needed to use it: how it works, where it falls short and what ownership or upkeep involves.
There’s a particular pleasure
in making something work.